This presentation, by a well known industry 'name', will provide an overview of the health issues that the Potato Processing industry is confronted with: obesity, trans-fats, Acrylamide and more. Facts will be distinguished from fiction. Examples of how Potato Processing Organizations developed healthier potato products to overcome any negative images will be provided. Opportunities to emphasize the positive nutritional aspects of potato and potato products will be highlighted.

Paul van Eijck recently founded the company Food Innovation Online. Prior to starting Food Innovation Online, Paul worked for McCain Foods in Canada. For McCain, he established and managed a corporate research centre in their global headquarters location in Florenceville, New Brunswick. Prior to his move to Canada, Paul, who is a native of the Netherlands, was responsible for potato processing research at ATO-DLO in the Netherlands and has a degree in Food Processing from the Wageningen Agricultural University.

Food Innovation Online offers Consultancy Services and Information Products to help Food Companies to cope with the fast developments in the global food market. Information products developed so far include:
PotatoPro (www.potatoprocessing.biz), a web based News Service for the Potato Processing Industry, plus The Food Health and Safety Center (www.foodinnovation.biz): a subscription based resource that provides companies with global Health and Safety News and Information.
In addition, Food Innovation Online provides consultancy services in the area of radical innovation, health and safety of food products and potato processing in general.